The Redhead Piano Bar is an institution in Chicago. This landmark spot is being taken on the road and brought to more cities. We took on the challenge to modernize the logo while still paying homage to the original as it makes its home in new cities.
A brand guide was developed to keep the branding consistent no matter what city a new Redhead might appear in. All usages including social media are outlined and features accompanying typography and palette rules.
We are proud creators and stewards of brand identity. Through our methods we help define absolutes regarding your total identity package and nail down all the important key elements so there is never a doubt about which fonts to use for a company newsletter or what logo to use to represent a specific arm or product of your organization. From visual elements such as logos, color palettes and typography / font choices, down to copy writing, messaging and tone. These assets make telling your story a much more confident and complete experience through all different mediums online and offline and help your audience recognize you at a glance.
We’ve been crafting sites and coaching brands how to grow and nurture their websites over the past two decades. No size fits all, so it's about creating something entirely new that exclusively tells your story and showcases what makes your brand unique. Our team comes together to close the gaps and push ideas that guide your site visitors towards your overall goals by creating inclusive digital experiences that render on any device, and accessible to everyone.
Time tested and reliable, print still has a strong presence in a digital world. In some cases, the two combine to create very powerful campaigns that lead a user through an entire experience from offline to online. We utilize the latest software for print layout and designers who are especially talented at print design work. We don't think there's a printed medium we haven't worked in from business cards, to large scale books and catalogs up to billboards, vehicle wraps and beyond.
